A rare case study, bit by bit...
So, what am I looking at?
Full disclosure I'm new to the crypto scene. But I like what I see. What makes rarebits different and how can it be improved? Rarebits does a great job of highlighting the relevant data you'd like to see when exploring and considering purchasing it's digital assets. You're providing a centralized place to host, show off buy and sell your collectibles. Amiright?
What does the platform look like to someone just learning about crypto currencies. Frequent users vs, non-frequent users. At a glance the homepage has a clean design, a clear call to learn more, but how do we encourage exploration?
No need to facepalm just yet, I'm not suggesting we make craigscryptolist. True; craigslist is by no means sexy, but it's done one thing beautifully. They've established categories to really encourage someone to explore and find that perfect purchase.
Buy and Sell.
How do we encourage the users to do more of this? The answer literally right over your heads.
My first thought when I saw the desktop version of the site, how does this translate to mobile. How do I get started? What am I even looking at? I need a what for my wallet? These sites do a good job of answering those questions quite well. So I went down a rabbit hole of online market places (or places where precious goods can be acquired). I realized the answer had been there all along use some of the wasted screen real-estate and call out opportunities to discover content (think craigslist's let me show you what we've got to offer) + a clear path to seeing your collection and wallet.
Design for empty states, what does it look like when the wallet is empty? How do we give users a sneak peak at what content should be displayed and not to obtain it? (Another simple example is the image placeholder. Can we explore something a little more unique to the brand?)
How can we incentivize the users, is there a small gift to be offered, as a small token of appreciation for signing up and more importantly starting their first transaction? This seems like it could could easily be an effective persuasion tactic that is based on the rule of reciprocity. Reducing the barrier to entry.
If this isn't an option then creating a tutorial page with step by step instructions on how to get started might be helpful. Alternatively tell the audience who this site is indeed for, you might be able to actually connect more with them while at the same time hinting at a feeling of exclusivity.
Do we have personas? Who is our ultimate end user? By determining who you want your power users to be you can curate content a little more efficiently. It’d be a good opportunity to be explicit about who exactly rarebits is intended for. By communicating the qualifying criteria of your customers, Vs. trying to teach folks how to get on the crypto currency.
Expose options early and often. No need to go craigslist crazy. But if there is a way to explore a more permanent side bar or top sub nave to constantly showcase the various categories there’s a higher chance of exploration of the sight.
From a design and branding perspective these are merely visual roughs of where the home page could go. A handful of opportunities made themselves pretty clear, in exploring the site. A need to further explore and degine the visual hierarchy to hone in on actions to be taken by users. The need to expand on the current color palette what are some of the complimentary colors that could be used to highlight additional sections. What is the brands tone of voice? How in your face or playful can we be? All exciting and necessary items on rarebits to-do list. I hope we can explore these together. Thank you! I leave you with one last bit, as food for thought. By exploring the homepage layout not only could we encourage engagement, but we'd also enhance the mobile experience. ;)