I am a visual designer with a deep interest in design that helps
create positive social impact.
Hello my name is Karla Macedo.
Over the years I’ve transitioned from print oriented work to interactive design. I am always looking to refine my skills as I explore what it means to design for interaction as a user interface designer. I'm currently pushing pixels with a team of fellow designers at esurance, who are as passionate about learning by doing as I am.
At esurance, I collaborate with stakeholders in integrated marketing communications, mobile, email, and product to flesh out and execute designs across all areas of the company.
In my first year, I made strides in updating key areas of the company website to mobile responsive design, and helped establish our current mobile-first design philosophy. I designed A/B tests to improve page performance while adhering to brand standards. Lastly leading the efforts in rethinking the blog content, structure and adapting to the responsive web.
I led the design effort for the Esurance Canada website, tailoring and expanding the Esurance brand to reach Canadian customers.
I was the lead designer for DIY Ditties with the Scott Brothers, a celebrity-driven activation campaign, establishing the overall aesthetic and creating assets that ranged from a high-traffic microsite to marketing emails, album covers, and social media memes.
"Be the change you want to see in the world" - Mahatma Gandhi